Email Marketing
A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll.
Bookstore and literature events
Faz de Conto is an established brand with an engaging audience. They have a good following on Instagram and Facebook (around 27k). They came to me because they wanted to have more people at their events and increase their product purchases.
With a system of two newsletters per month, I created a plan to increase sales and event attentiveness.
Research, Audience & Optimization
Benchmark. Searching for the competition’s best practices is crucial. We learn a great deal by looking at the businesses that are doing better than us.
Audience Knowing their preferences and what moves them is of great importance. I used surveys and analytics for this.
Search Engine Optimization. I searched for keywords, created backlinks, and external links
Process
I used Storytelling techniques to engage the audience with several writing tips.
Build a content calendar. A thought-out plan considers all ways to direct traffic in the right direction.
Copywriting. I tested CTAs, buttons, and UX content writing analysis. Not just for email but the whole bookstore digital ecosystem to improve the website ranking on the search engine results page.
Results
7% follower growth in the first six months
The average campaign performance is well above the competition.
In just six months, grew sales and attendees rate by 3%
For more information and general queries